Friday, 25 August 2017

Taylor Swift 'Look What You Made Me Do'' Official Music Video

After a cryptic week of snake videos contending with the solar eclipse, Taylor Swift has just released her first single off new album 'Reputation'.

Showing off yet another transformation, Swift is embracing a darker more mature (or rebellious) look and sound. New single 'Look What You Made Me Do' is the first of Swift's response to her perceived public fall from grace after high profile 'feuds' with Kimye, Calvin Harris and Katy Perry. 

LWYMMD clearly hones in on the former, with a darker more angsty tone throughout, that has a perfect build, but unfortunate flat and repetitive and lyrically sloppy chorus. Receiving mixed reviews and dividing fans more used to the upbeat and fun sound of Swift, LWYMMD may not be Swift's best music, but is a more than perfect response to write her narrative for the upcoming album and 'era'. 

Providing an opportunity for Swift to change her sound yet again, the album is more than likely laced with a darker tone and angsty lyric, which LWYMMD sets up, but what is most exciting is how the narrative develops across the album. 

Check out Look What You Made Me Do below, with 'Reputation' releasing November 10.

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