Sunday, 18 September 2011

'Beautiful Process' by Lawrence Chen Films for TRAFFIC

Just discovered the simple yet effective origami stop motion by Lawrence Chen films for TRAFFIC, advocating a stop to the trade of endangered animals.

I really loved just how simple it was, and the sound effects add such strength to the whole thing. The ending was just pure shocking. It was so powerful. I have not seen such a moving advert in such a long time. It's something you also can't help but want to watch over and over again.

The contrast to the beauty of the creatures, in origami and in real life, to the harsh and cruel reality of their treatment really strikes deep. Words cannot express how impressed I am with this. SO JUST CHECK OUT THE AMAZING VIDEO BELOW:

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