Saturday, 12 February 2011

Reb'l Fleur Fragrance Ad by Rihanna

Rihanna's latest advertising campaign for her first fragrance Reb'l Fleur comes in the form of an interactive website where you can control her as she moves forwards and back. Basically video footage is forwarded or rewinded depending on where your cursor moves. [CLICK HERE TO GO INTERACTIVE]

Much like her "Who's that chick" Doritos late night campaign, this ad features two sides, one innocent and one dark. There are some beautiful scenes here; I love the part where she transcends into the mirror which is seamless both ways and the text writes "feel so good/bad".

The only bit which was a bit juxtapositioned was when you player her running into the mirror from good to bad in reverse... though not too big of an issue.

The music is also really enchanting and matched the movements well, though the switching sides (forward or reverse) caused the audio to go into Disturbia which was a bit annoying...

Check out a video of the ad below:

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