The video for Avril Lavigne's lead single "What The Hell"
premieres here in the UK BUT HAS LEAKED!! UPDATE: It did not air in the UK as it was supposed to!? Urgh...
The video is about this guy who chases this girl he's in love with, but the girl just wants to "have fun and mess around". Avril Lavigne is seen to steal a taxi and shoot a basketball into a hoop.
Most noticeably, "What the Hell" features lots of product placement from Sony Vaio to Sony Ericsson and of course Avril's own clothing line Abbey Dawn (a fictitious store she walks into and clothes which she wears) as well as her fragrances Black Star and Forbidden Rose which she sprays at the beginning of the video.
Parts of it remind me of one of Avril's first music videos, Complicated, where she trashes the mall and has a crazy good time... anyone else?
The single features lyrics such as "All I want is to mess around", "I don't really care about if you love me, if you hate me" and "All my life I've been good, but now, Oh What The Hell".
Overall, the video is pretty upbeat, fun and quite crazy~ I like the story aspect of it and the song is uber-catchy! 2011 will be an exciting year for Avril fans. Check out my preview of new album "Goodbye Lullaby", which will be released 8th March 2011.
Check out the music video below: